BluHair Branding: Bringing a Fresh Look To Hair Product
The task was to create a full branding experience that demonstrates environmentally friendly use of natural botanicals in the product while up keeping the image of the platinum blond look. The solution was to develop a fresh identity that is timeless, eye catching and clean. The use of a symbol and logotype is key to the success of this project. The Blu Hair logo portrays the spirit of the ocean through the wave-like lines. The bold, clean, sans-serif “B” letterform is placed above these waves in order to grab the customer’s attention and compliment the movement of the waves. The cool color palate give the viewer a calm and soothing impression that adds to the freshness of the brand identity.