Coachella T-Shirt Design- That Tee is Chella Dope
The task was to create a three-color, t-shirt design for an event or destination that is press ready. The 2016 Coachella Music Festival was the event chosen for this t-shirt design. In order to drive merchandise sales, the artwork was designed to be visually engaging; however, the main focus of this project was ensuring correct file set up that is press ready. The spot color PANTONE numbers are provided along side the t-shirt designs.