Happy Valen-WINES Day

This project presented the challenge of creating a three poster campaign for a holiday or event. The Anti-Valentines Day concept was chosen; however, instead of focusing on the negative cogitation associated with this day, a cheerier concept was created: Happy Valen-WINES day. The main headlines of each poster was constructed of wine stains. Incorporating different visual elements in each design provides variety; however, it also creates a sense of cohesion among the three posters.